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Five HBCUs tabbed for ESPNU “Campus
Connection” Program
April 11, 2006
This summer, ESPNU, the 24-hour college sports
network and multimedia franchise, will launch
a new professional development and awareness
initiative called “ESPNU Campus Connection.” In
its first year,  the program will choose one
student from 10 schools throughout the country
to participate, including Alabama
A&M University (Normal,
Ala.), Howard
University (Washington,
D.C.), Morehouse College (Atlanta,
Ga.), University of North Carolina (Chapel
Hill, N.C.), Northwestern University (Chicago,
Ill.), Penn State University (University Park,
Pa.), University of Southern California (Los
Angeles, Calif.), Southern
University (Baton Rouge, La.), Texas
Southern University (Houston,
Texas) and the University of Virginia (Charlottesville,
Va.).
The students will be selected by a panel consisting
of representatives from ESPN’s human
resources, marketing, affiliate sales and programming
departments. Once chosen, each “Campus
Connection” participant will complete
ESPN’s summer internship program (June-August)
at one of the ESPN offices where he or she
will receive training and materials to manage
the program at his or her school for the entire
academic year.
Each student will be primarily responsible
for generating awareness about ESPNU at his
or her respective college or university by
coordinating on-campus activities at various
school sporting events, such as promotional
contests and hospitality events. In addition,
the “Campus Connection” representative
will contribute content ideas for various ESPNU
platforms, including the television network
and ESPNU.com. The representative will also
keep the school informed of relevant ESPNU
news and information through marketing and
promotional materials, while also gaining valuable
hands-on professional experience in the cable
and sports industry.
“The ESPNU Campus Connection program
will give each participant an opportunity to
gain invaluable professional experience, while
also contributing to the growth of the ESPNU
brand on college campuses, which is at the
heart of what we do,” said Burke Magnus,
vice president and general manager, ESPNU. “We
look forward to expanding the program and its
offerings to more schools with every passing
year.”
Of the 10 schools chosen for the program’s
inaugural year, five are Historically Black
College and University (HBCU) institutions.
ESPNU features a number of live HBCU events
during the year.
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