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Russell Athletic unveils new SWAC football
uniforms
August 3, 2004
BIRMINGHAM, Al. – The Russell Athletic Corporation showcased
the brand new football jerseys of the Southwestern Athletic
Conference teams at Media Day on Friday. Russell in association
with New Vision Sports Properties signed a five-year partnership
with the SWAC, Southern Intercollegiate Athletic Conference
(SIAC) and Mid-Eastern Athletic Conference (MEAC).
Tyrone Broxton Photo
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| L-R: Alabama A&M, Alabama State, Jackson State,
Alcorn State and Miss. Valley |
Tyrone Broxton Photo |
| L-R: UAPB, Texas Southern, Southern, Prairie View and
Grambling |
The new football uniforms are stylish in comparison to
what the teams were previously sporting. Displayed on the
front of the uniform is a SWAC and Russell logo on respective
left and right sleeves. The number is also displayed on the
shoulders and back. The biggest perk for the athletes is
that the jersey will display each individual’s his
name on the back.
As part of the deal, the three conferences’ granted
a five-year exclusive licensing deal for Russell to manufacture
and sell the merchandise. Hence, fans will finally be able
to purchase the uniforms of their favorite team(s) to wear
to the stadium come game day. In addition to football uniforms,
the Russell Corporation will also supply the men’s
and women’s basketball, women’s soccer and volleyball,
softball and baseball programs with uniforms. This is a huge
benefit to schools, as the athletic departments will no longer
have to front the expensive cost of uniforms. The Russell
Corporation will also provide the teams with both casual
and performance wear.
Conference teams will just sport new home uniforms in 2004.
Russell will provide the programs with away uniforms in 2005. “I
love our new look,” said Alcorn State offensive line
coach Michael Ellis. “The uniforms are stylish and
the kids now have their names on the back of their jerseys,
which is a nice incentive for them.”
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